Vespa Lexington

Hope everyone had a great weekend, and is enjoying this snowy Monday morning. I ran across a great article yesterday on scooter sales in the US this past year. Here is an excerpt from the article, I found to be very interesting:

“Paolo Timoni, president/CEO of Piaggio Group Americas, says sales of Vespa and Piaggio scooters grew 60% last year, lifting market share 3.4% in 2008 to 27.7% of the U.S. scooter market. Timoni also said the company, which returned to the U.S. market in 2000, has lifted U.S. scooter market share 9% since 2005.”

You can read the full article here.

Wow, almost 30% market share of scooter sales in the U.S., thats crazy. I had know idea that Vespa/Piaggio had that kind of market share. It’s crazy but totally understandable. I think it all boils down to VALUE, QUALITY, SERVICE, ITALIAN DESIGN, REPUTATION, and ITALIAN MANUFACTURING. You get what you pay for, and in the case of Vespa and Piaggio scooters you get the BEST!

Vespa Lexington 198 Moore Drive Suite 102 Lexington KY 40503 info@vespalexington.com 859.523.8555