February 25th, 2009
A Brief History Of The Piaggio Company And The Vespa Scooter
In the world of sales, nothing makes it easier to sell than a great product. It also helps when you have a great story behind the great product your selling. One of the things I love most about offering, selling, and servicing the Piaggio and Vespa brand of scooters is the amazing story and history behind the brand. Unlike a lot of the fly by night scooter companies on the market, there is no company that comes close to having the history that Vespa has. It’s a great piece of mind when making a purchase, simply because you know your not only getting a great product, but your getting a great company that’s going to stand behind the product. You definitely are not going to find people selling Vespa scooters in their front yards.
Piaggio was founded in 1884 by Rianaldo Piaggio. During the late 1800’s Piaggio was manufacturing luxury ship fittings, rail carriages, goods vans, luxury coaches and engines, trams & special truck bodies. During World War 1 the company started producing aeroplanes and seaplanes.
In 1943 towards the end of the second World War, Piaggio started production on it’s first motor-scooters with the idea of offering the widest possible market a low cost product. In 1946 the Vespa (which means “Wasp” in Italian) was born, and the rest is history. Sixty six years later here Vespa Lexington sits, offering Kentuckians the most iconic and highest quality scooter ever made.
Below are several great links to information on the history of the Vespa scooter and the Piaggio company:
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