April 30th, 2009
Vespa is bringing the HEAT this spring!
We just got a press release from Piaggio USA for a very aggressive Vespa online advertising campaign that begins May 1st. They have tons of cool things in the works like:
“-Users will find out how using a Vespa can save them $6000
-Free Vespa Radio. Via Pandora.com, users will be able to listen to Vespa Radio, containing the following branded station themes: Vespa Mods & Rockers, Vespalicious, Vespa Liberate, and Vespa Indie
-Free Vespa Vintage Tee. Consumers will be able to order a free Vespa tee online, paying only for shipping and handling
-Win a Vespa S 50″
Vespa Lexington can’t wait to rock out to the Vespa stations on Pandora, I wonder what that Mod Vs. Rocker station will be playing? Once we have more details on the launch, we will most definitely fill you in. Check out some of the Vespa spring promotional pieces (take note of the “maybe your second car shouldn’t be a car”, remember that was the theme behind Vespa Lexington’s first advertisement).
Vespa Lexington 198 Moore Dr. Suite 102 Lexington KY 40503 info@vespalexington.com 859.523.8555
5 Comments
April 30th, 2009 at 10:50 am
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May 1st, 2009 at 10:02 am
Looks like the radio stations are already up. Pretty good stuff too.
May 1st, 2009 at 10:21 am
thanks for the heads up scotty, I will check it out. Hear any Hanson Brothers in the mix? I love those guys.
May 1st, 2009 at 10:28 am
the radio stations are good! all the Vespa pop up ads are up and the Vespa website has been updated too.
September 11th, 2009 at 2:45 am
[...] Lexington covers some upcoming Vespa promotions and advertising, including Pandora radio [...]
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