June 11th, 2009
“Protect your beautiful mind”
I just ran across these stylish helmets from the Italian denim label Diesel. I am a big fan of Diesel jeans and I am also a big fan of Diesel’s marketing (when you have some time check out some of the promotions that Diesel put on for their thirtieth anniversary, genius). In collaboration with the helmet company AGV, the Diesel helmets (called the Mowie) will be available in the US this fall. In addition to some great styling these helmets have a drop down visor that is removable and made with clear, anti-scratch polycarbonate elements that offers 100% protection against UV rays, padded stitched ergonomic neck protection, removable and washable inside padding, and a high density trademarked mohican crest (small mohawk on the top). They will have a price tag around a $250. Check out more of the Mowie here.
Here is the million dollar question, if Vespa Lexington was able to stock and carry these helmets this fall/winter would you buy em? Drop some comments and let us know, I personally like the looks and features a lot. We sell a ton of the Fulmer helmets in the $80-$150 range, so would you be willing to drop $250 for this bad boy “Mowie”? Maybe Diesel will send us a sample to test out, haha. Check the photo below, watch the video, visit the Mowie website, and let us know what you think.

Vespa Lexington 198 Moore Dr. Suite 102 Lexington KY 40503 info@vespalexington.com 859.523.8555 Vespa, Piaggio, SYM scooter sales service parts accessories Lexington Kentucky



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